Olmsted, Sylvia M. Chan: search on Z-Library

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1

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Xiao, Min, Wang, Rang, Chan-Olmsted, Sylvia

Journal:

Journal of Media Business Studies

Year:

2018

Language:

english

File:

PDF, 2.01 MB

english, 2018

2

Understanding podcast users: Consumption motives and behaviors

Chan-Olmsted, Sylvia, Wang, Rang

Journal:

New Media & Society

Year:

2020

File:

PDF, 233 KB

2020

3

Content marketing strategy of branded YouTube channels

Wang, Rang, Chan-Olmsted, Sylvia

Journal:

Journal of Media Business Studies

Year:

2020

File:

PDF, 694 KB

2020

4

Perceived Effectiveness and Business Structure among Advertising Agencies: A Case Study of Mobile Advertising in South Korea

Kim, Mijung, Heo, Jun, Chan-Olmsted, Sylvia M.

Journal:

Journal of Media Business Studies

Year:

2010

Language:

english

File:

PDF, 311 KB

english, 2010

5

Introduction: Traditional Media and the Internet: The Search for Viable Business Models

Chan-Olmsted, Sylvia M.

Journal:

The International Journal on Media Management

Year:

2004

Language:

english

File:

PDF, 68 KB

english, 2004

6

Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective

Chan-Olmsted, Sylvia, Wang, Rang, Hwang, Kyung-Ho

Journal:

Mobile Media & Communication

Year:

2019

Language:

english

File:

PDF, 154 KB

english, 2019

7

Rivalry through alliances:: Competitive Strategy in the Global Telecommunications Market

Sylvia Chan-Olmsted, Mark Jamison

Journal:

European Management Journal

Year:

2001

Language:

english

File:

PDF, 317 KB

english, 2001

8

Branding and Internet Marketing in the Age of Digital Media

Chan-Olmsted, Sylvia M.

Journal:

Journal of Broadcasting & Electronic Media

Year:

2002

Language:

english

File:

PDF, 301 KB

english, 2002

9

Comparative Effects of Organization–Public Relationships and Product‐related Attributes on Brand Attitude

Kim, Jeesun, Chan‐Olmsted, Sylvia M.

Journal:

Journal of Marketing Communications

Year:

2005

Language:

english

File:

PDF, 350 KB

english, 2005

10

Theorizing Multichannel Media Economics: An Exploration of a Group--Industry Strategic Competition Model

Chan-Olmsted, Sylvia M.

Journal:

Journal of Media Economics

Year:

1997

Language:

english

File:

PDF, 614 KB

english, 1997

11

Factors affecting mobile application usage: exploring the roles of gender, age, and application types from behaviour log data

Hwang, Kyung Ho, Olmsted, Sylvia M. Chan, Nam, Sang Hyun, Chang, Byeng Hee

Journal:

International Journal of Mobile Communications

Year:

2016

Language:

english

File:

PDF, 397 KB

english, 2016

12

Media Branding in a Changing World: Challenges and Opportunities 2.0

Chan-Olmsted, Sylvia

Journal:

The International Journal on Media Management

Year:

2011

Language:

english

File:

PDF, 253 KB

english, 2011

13

Rivalry Through Alliances:: Competitive Strategy in the Global Telecoms Market – A Reply to Curwen

Mark Jamison, Sylvia Chan-Olmsted

Journal:

European Management Journal

Year:

2002

Language:

english

File:

PDF, 68 KB

english, 2002

14

The Emergence of Mobile Virtual Network Operators (MVNOs): An Examination of the Business Strategy in the Global MVNO Market

Lee, Sangwon, Chan-Olmsted, Sylvia M., Ho, Hsiao-Hui

Journal:

The International Journal on Media Management

Year:

2008

Language:

english

File:

PDF, 269 KB

english, 2008

15

Perceptions and practices of media engagement: A global perspective

Chan-Olmsted, Sylvia M., Wolter, Lisa-Charlotte

Journal:

The International Journal on Media Management

Year:

2018

Language:

english

File:

PDF, 1.71 MB

english, 2018

16

An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Chan-Olmsted, Sylvia M., Cha, Jiyoung, Oba, Goro

Journal:

Journal of Media Economics

Year:

2008

Language:

english

File:

PDF, 259 KB

english, 2008

17

Video Strategy of Transnational Media Corporations: A Resource-Based Examination of Global Alliances and Patterns

Oba, Goro, Chan-Olmsted, Sylvia

Journal:

Journal of Media Business Studies

Year:

2007

Language:

english

File:

PDF, 350 KB

english, 2007

18

Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Chang, Byeng-Hee, Nam, Sang-Hyun, Chan-Olmsted, Sylvia M., Kim, Hun

Journal:

Journal of Media Economics

Year:

2016

Language:

english

File:

PDF, 1.15 MB

english, 2016

19

Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Jung, Jaemin, Chan-Olmsted, Sylvia M.

Journal:

Journal of Media Economics

Year:

2005

Language:

english

File:

PDF, 263 KB

english, 2005

20

Branded product information search on the Web: The role of brand trust and credibility of online information sources

Lee, Chunsik, Kim, Junga, Chan-Olmsted, Sylvia M.

Journal:

Journal of Marketing Communications

Year:

2011

Language:

english

File:

PDF, 159 KB

english, 2011

21

Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Chan-Olmsted, Sylvia M., Chang, Byeng-Hee

Journal:

Journal of Media Economics

Year:

2003

Language:

english

File:

PDF, 124 KB

english, 2003

22

Partnerships between the old and the new: Examining the strategic alliances between broadcast television networks and internet firms in the context of convergence

Liu, Fang, Chan‐Olmsted, Sylvia M.

Journal:

The International Journal on Media Management

Year:

2003

Language:

english

File:

PDF, 965 KB

english, 2003

23

Spectator-based sports team reputation: scale development and validation

Jang, Wonseok (Eric), Jae Ko, Yong, Chan-Olmsted, Sylvia M

Journal:

International Journal of Sports Marketing and Sponsorship

Year:

2015

Language:

english

File:

PDF, 356 KB

english, 2015

24

Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Chan-Olmsted, Sylvia M.

Journal:

Journal of Media Economics

Year:

2005

Language:

english

File:

PDF, 50 KB

english, 2005

25

Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming

Guo, Miao, Chan-Olmsted, Sylvia M.

Journal:

Journal of Broadcasting & Electronic Media

Year:

2015

Language:

english

File:

PDF, 576 KB

english, 2015

26

Handbook of Media Branding ||

Siegert, Gabriele, Förster, Kati, Chan-Olmsted, Sylvia M., Ots, Mart

Year:

2015

Language:

english

File:

PDF, 4.88 MB

english, 2015

27

The development of video streaming industry in Egypt: examining its market environment and business model

Allam, Rasha, Chan-Olmsted, Sylvia

Journal:

Journal of Media Business Studies

Year:

2020

File:

PDF, 659 KB

2020

28

Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites

Ha, Louisa, Chan‐Olmsted, Sylvia M.

Journal:

The International Journal on Media Management

Year:

2001

Language:

english

File:

PDF, 1.24 MB

english, 2001

29

Strategic Bundling of Telecommunications Services: Triple-Play Strategies in The Cable TV and Telephone Industries

Chan-Olmsted, Sylvia M., Guo, Miao

Journal:

Journal of Media Business Studies

Year:

2011

Language:

english

File:

PDF, 212 KB

english, 2011

30

Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Mena, Paul, Barbe, Danielle, Chan-Olmsted, Sylvia

Journal:

Social Media + Society

Year:

2020

File:

PDF, 408 KB

2020

31

Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality

Chan-Olmsted, Sylvia M., Cha, Jiyoung

Journal:

The International Journal on Media Management

Year:

2007

Language:

english

File:

PDF, 139 KB

english, 2007

32

Rivalry Through Alliances: Competitive Strategy in the Global Telecommunications Market

Chan-Olmsted, Sylvia M, Jamison, Mark A.

Journal:

SSRN Electronic Journal

Year:

2001

Language:

english

File:

PDF, 117 KB

english, 2001

33

Handbook of Media Branding || Media Brand Loyalty Through Online Audience Integration?

Siegert, Gabriele, Förster, Kati, Chan-Olmsted, Sylvia M., Ots, Mart

Year:

2015

Language:

english

File:

PDF, 309 KB

english, 2015

34

Theorizing the Strategic Architecture of a Broadband Television Industry

Chan-Olmsted, Sylvia M., Kang, Jae-Won

Journal:

Journal of Media Economics

Year:

2003

Language:

english

File:

PDF, 187 KB

english, 2003

35

Relationship between advertising and consumption in China: Exploring the roles of economic development and mass media

Chan-Olmsted, Sylvia M., Su, Linsen

Journal:

Global Media and China

Year:

2017

Language:

english

File:

PDF, 482 KB

english, 2017

36

Handbook of Media Branding || Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era

Siegert, Gabriele, Förster, Kati, Chan-Olmsted, Sylvia M., Ots, Mart

Year:

2015

Language:

english

File:

PDF, 266 KB

english, 2015

37

Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

Oba, Goro, Chan-Olmsted, Sylvia M.

Journal:

Journal of Media Economics

Year:

2006

Language:

english

File:

PDF, 204 KB

english, 2006

38

Estimating the demand for backyard satellite dishes: The U.S. experience

Barry Litman, Sylvia Chan-Olmsted, Laurie Thomas

Journal:

Telematics and Informatics

Year:

1991

Language:

english

File:

PDF, 771 KB

english, 1991

39

Handbook of Media Branding || Media Branding and Media Marketing: Conflicts with Journalistic Norms, Risks of Trial and Error

Siegert, Gabriele, Förster, Kati, Chan-Olmsted, Sylvia M., Ots, Mart

Year:

2015

Language:

english

File:

PDF, 189 KB

english, 2015

40

Handbook of Media Branding || The Groucho Marx Dilemma in Media Branding: Audience as Part and Signal of Media Brands

Siegert, Gabriele, Förster, Kati, Chan-Olmsted, Sylvia M., Ots, Mart

Year:

2015

Language:

english

File:

PDF, 133 KB

english, 2015

41

Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Chan-Olmsted, Sylvia M.

Journal:

Journal of Media Economics

Year:

1998

Language:

english

File:

PDF, 826 KB

english, 1998

42

Handbook of Media Branding || Research Note: News Magazines’ Social Media Communication and Their Effect on User Engagement

Siegert, Gabriele, Förster, Kati, Chan-Olmsted, Sylvia M., Ots, Mart

Year:

2015

Language:

english

File:

PDF, 450 KB

english, 2015

43

Handbook of Media Branding || Media Brands and the Advertising Market: Exploring the Potential of Branding in Media Organizations’ B2B Relationships

Siegert, Gabriele, Förster, Kati, Chan-Olmsted, Sylvia M., Ots, Mart

Year:

2015

Language:

english

File:

PDF, 277 KB

english, 2015

44

Competitive advantage of broadband Internet: a comparative study between South Korea and the United States

Choongok Lee, Sylvia M. Chan-Olmsted

Journal:

Telecommunications Policy

Year:

2004

Language:

english

File:

PDF, 342 KB

english, 2004

45

Perceptions of Branding among Television Station Managers: An Exploratory Analysis

Chan-Olmsted, Sylvia M., Kim, Yungwook

Journal:

Journal of Broadcasting & Electronic Media

Year:

2001

Language:

english

File:

PDF, 929 KB

english, 2001

46

Consumers' Use of Enhanced TV Features and Interest in E-Commerce on Cable Network Websites

Ha, Louisa, Chan-Olmsted, Sylvia

Journal:

Electronic Markets

Year:

2002

Language:

english

File:

PDF, 321 KB

english, 2002

47

A structural analysis of market competition in the U.S. TV syndication industry, 1981–1990

Chan‐Olmsted, Sylvia M.

Journal:

Journal of Media Economics

Year:

1991

Language:

english

File:

PDF, 2.01 MB

english, 1991

48

Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics

Kwak, Dae Hee, Lee, Joon Sung, Chan-Olmsted, Sylvia

Journal:

Journal of Global Sport Management

Year:

2018

Language:

english

File:

PDF, 553 KB

english, 2018

49

Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective

Chan-Olmsted, Sylvia, Wang, Rang, Hwang, Kyung-Ho

Journal:

Mobile Media & Communication

Year:

2019

File:

PDF, 154 KB

2019

50

Assessing the Changing Network TV Market: A Resource-Based Analysis of Broadcast Television Networks

Eilein Landers, Daphne, Chan-Olmsted, Sylvia

Journal:

Journal of Media Business Studies

Year:

2004

Language:

english

File:

PDF, 426 KB

english, 2004

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